Social Media Management: A Comprehensive Course ✨
Starting from Scratch or Revitalizing Your Brand
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Every great social media strategy starts with a vision. ✨ This course helps you define your goals, identify your ideal audience, and create a content strategy that aligns with your brand and dreams.
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With step-by-step guidance and many actionable workbooks, you’ll learn how to create compelling content, optimize your platforms, and implement proven strategies on Instagram, Facebook, Pinterest, and YouTube.
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Turn followers into loyal customers with strategies designed for long-term growth. Learn how to analyze your metrics, refine your approach, and leverage algorithms to increase your visibility, engagement, and revenue—without spending all day online.
SOCIAL MEDIA MANAGEMENT
STARTING FROM SCRATCH OR REVITALIZING YOUR BRAND
The goal of this course is to make me obsolete. 🤗
“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”
— Lao Tzu
Master social media with confidence—whether you are starting from scratch or reinventing your brand! ✨
Are you overwhelmed by social media?
Do you feel unsure of how to grow your online presence, attract the right audience, or convert followers into loyal customers?
You are not alone!
Ready to take control of your social media success? Let’s get started! 🤗
Social Media Management: Starting from Scratch or Revitalizing Your Brand is your step-by-step guide to rocking Instagram, Facebook, Pinterest, and YouTube—without the guesswork.
This course will equip you with the proven frameworks, time-saving tips, and insider strategies to build an engaged community and grow your business online.
Where do I hope to leave you when all is said and done? 💕
💕 Managing your own social media accounts with ease and predictability.
💕 Always having a "map" or plan for what to post, and when.
💕 Understanding that first impressions matter, and creating visually compelling content is worth it in the long run.
💕 Continually able to evolve and produce visually striking and effective digital marketing, reflective of the professionalism you offer.
💕 Confidently managing your social media accounts and curating unlimited content... for free!
(And if you want to pay for certain design programs and scheduling platforms to make it all even easier? I'll tell you exactly what I use and recommend!)
💕 Having high quality content and professional, actionable, up-to-date social media accounts… for-ev-er!
This in-depth course offers seven modules, thirty-three lessons, and twenty-five workbooks!
I deep dive not just into what I do but why—candidly using myself and my work as a direct example.
Hi! I’m Kelli. 🤗
This online course is by far the most transparent, thorough, and hopefully even occasionally humorous I've yet created. 🥰
The “secret” to learning? Having at least a little fun!
This course aims to prepare you to “go your own way”—a full grown baby bird flying out of the nest beaming with pride as I wave goodbye and celebrate your great achievement of self-sufficiency: armed with the knowledge to successfully manage your own social media accounts, with ease (and dare I say?!) maybe even a dash of enthusiasm! ✨
The goal of this course is to eliminate the ongoing need to pay a professional social media manager to do this all for you...
You can hire a full- or part-time in-house marketing specialist. 💸
You can hire a contractor on retainer. 💸
Or… you can learn how to do it for yourself, for free! 🎉🎉🎉
I am here to help people
help themselves! ✨
After spending well over a decade as a professional social media manager, digital marketing specialist, and content curator… I've spilled all the tea, secrets, tips, tricks, and strategies I've learned over the years inside this lifetime-access, self-paced course.
How is this course different from others I’ve seen?
The saying really is true: "no one is you and that is your power."
While there are certainly other professional social media managers out there, I do suspect that most aren’t also writers, professional yoga teachers, mindfulness teachers, former first chair percussionists, head drummers, pianists, or grandmotherly gardeners with minors in English and Studio Art. 👵🏼🌺
Versatility, adaptability, and finding the universality in all are my true passions. ✨
As a creative artist and entrepreneur, I am here to take a good look at the big picture, encouraging you to envision what you really want… then zoom in on the minute details to make it happen.
The goal of this course is to leave you confident in your abilities to have a polished and professional social media presence that you are in control of, have a step-by-step plan for… and are constantly evolving with.
Once you learn these techniques and the “gist” or “flow” of managing your accounts day-to-day: social media management can be not only an organic way to build brand awareness and attract new customers… but also even serve as a creative outlet and facet of your business that you look forward to and enjoy—inspired and productive versus confused or full of dread…
In the right spirit, social media management and executing the ins and outs of it can even be… fun! 😎
Choose your plan
Why this price?
(Transparency’s the best policy. 😉)
Frankly: I know it’s worth it. 🙃
This course offers you lifetime access to the most comprehensive information I could muster—well over ten years in the making: a culmination of all the lessons I’ve taught over and over and over to many small business owners or entrepreneurs perhaps quite like yourself.
People paid me to train them on these same techniques: $1500 for two 3-hour sessions.
Away I’d go, leaving them to fend for themselves, armed with as much knowledge as I could jam into six short hours. 👋🏼✨
I can assure you’ve I’ve poured about a billion times more hours (approximately 😂) into the building of this masterclass, consolidating every example and anecdote I could think of to drive home my lessons.
Plus: you can reread the chapters as many times as you need, equipped with a database of tutorials, checklists, workbooks, and how-to videos accessible to you at any time. 🤓
For a fraction of the price you can access my training for a lifetime, instead of twice for a few hours.
Companies paid me a $1000 a month on retainer, or significantly more than that if as an in-house marketing specialist doing everything for them…
You too can pay someone to do this for you…
Or… you can enroll in this course, access it forever, and take your time to absorb all you can—with the goal of learning to produce and manage your own content as professionally as possible—in it to win it day-to-day and long-term. ✨
The purpose of this course is to empower you to manage this aspect of your business yourself, or know exactly which pieces you could delegate to others—saving you time, money, and unnecessary stress.
WHAT A PAIN!
WHAT A PAIN!
Ah, the good old “pain points” part of a sales page. 😬
(I’m picturing an exceptionally dramatic actor in a black and white infomercial writhing in unbelievable agony, unable to solve their own problems until the perfect product comes to market. 😂)
While my course indeed exists to be a wellspring of information while still being lighthearted and hopefully even an enjoyable educational experience 🤗—if you are struggling with any of the following, allow me and this course to help you out!
The transformation?✨
From non-existent (or not super great 👀) social media efforts… to creating an inviting and professional social media presence that well represents your brand, your vision, and attracts potential clients and customers.
Say goodbye to codependency and needing to rely on a professional marketing specialist to do this for you.
In this course, we will cover:
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♥ Lesson 1: Identifying Your “Why”
♥ Lesson 2: Establishing Where You Are
♥ Lesson 3: Visualizing Where You Want to Be
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♥ Lesson 1: What Do You Have to Work With?
♥ Lesson 2: Picking Your Platforms
♥ Lesson 3: Quick and Easy Content Curation
♥ Lesson 4: Batch Producing New Content
♥ Lesson 5: Organizing Your Content
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♥ Lesson 1: Making a Map
♥ Lesson 2: Picking Your Pattern
♥ Lesson 3: Maps
♥ Lesson 4: Plotting Your Path
♥ Lesson 5: Know Thyself!
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♥ Lesson 1: Go Forth!
♥ Lesson 2: Follow the Pattern!
♥ Lesson 3: Keep on Keeping on
♥ Lesson 4:Stories: More Patterns Sprinkled In
♥ Lesson 5: A Word or Two About Writing and Captions
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♥ Lesson 1: Finding Friends (and Friends of Friends!)
♥ Lesson 2: Love Bombs / “Likes” Attract “Likes”
♥ Lesson 3: Friend or Foe? Following and Unfollowing
♥ Lesson 4: Hashtags
♥ Lesson 5: Geotags
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♥ Lesson 1: "Are We There Yet?" 😂
♥ Lesson 2: Hit the Reset Button
♥ Lesson 3: Reset Again... and Again, and Again, and Again
♥ Lesson 4: Evolve and Do Better
♥ Lesson 5: Progressing Along: A Cautionary Tale
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♥ Lesson 1: Facebook (Oh, Hello!)
♥ Lesson 2: A Glimpse of the Power of Pinterest
♥ Lesson 3: Non-Organic Growth—AKA Pay to Play
♥ Lesson 4: User Generated Content and Curating More Yourself!
♥ Lesson 5: All Together Now
Choose your plan
This course was crafted for people with a "can do" attitude. 🥳
As the former president of my high school entrepreneurship club, my father and his father and his father all entrepreneurs…
I love, respect, and get the hustle, grit, and gumption it takes to bet on yourself and start your own business.
I too am autodidactic, a self-starter, and used to wearing many hats—learning all I can about all I can to continue to evolve with as much success and efficacy as possible.
As I’ll say a few times in this course? Just call me George Costanza; it’s fine. 😂
No matter how much money I’ll ever make, you don’t have to bother calling me “frugal”—you can just say “cheap”; it’s fine. 😂
To both read the room of the current economy, and to treat others how I’d like to be treated…
I know that $999.99 may not be the easiest to swing for all entrepreneurs with potentially limited cash flow at this moment in time.
But would I invest in a masterclass that I knew was worth it (and had payment plans)?
Of course! I wouldn’t have ever earned a 200-hour teacher training certificate for $3,500 and 500-hour teacher training certificate for $10,000+ in my young twenties without payment plans—let’s be real!
In the spirit of making educational investments actually financially feasible, I intend to always offer payment plans to make this course an easier “yes”—because while I personally love to save money, I also do know the worth of this course and what it can do for your brand, image, and business.
If six short hours of my time training is worth $1500, I can wholeheartedly promise you that this course will deliver tenfold, and serves as a lifetime-access course you can come back to time and time again. 💖
Who else have I helped with this very same training?
Small business owners from many industries, ages, and walks of life! ✨
♥ A fitness professional and blogger in her fifties.
♥ An international yoga teacher in her forties.
♥ A business coach and professional blogger in her sixties.
♥ A yoga studio owner in her fifties.
♥ A professional jewelry designer in her forties.
♥ An Ayurveda and meditation teacher in her forties.
♥ An athletic club owner in his sixties.
♥ A dog groomer in her sixties.
♥ A real estate agent in her forties.
♥ A personal trainer in his fifties.
♥ A real estate developer and interior designer in her forties.
♥ A boutique gym owner in her fifties.
♥ A digital marketing agency owner in his twenties.
♥ An art studio owner in her fifties.
♥ An essential oil creator in her forties.
♥ An insurance agent in her fifties.
♥ An owner of an oil refinery in his fifties.
♥ A life coach in her thirties.
Regardless of your industry or age… this course will help you gain control, master your own social media strategies, and enhance your online presence! ✨
In this course, you will go from feeling overwhelmed or intimidated about managing your own social media accounts to feeling confident in your ability to truly do it yourself.
While this course predominantly focuses on Instagram, Facebook, and Pinterest—these principles and concepts can easily be extrapolated to most any other platform you’d choose to use as well!
It’s an honor to join you on your journey! 🥳