Eliminate Typos + Grammatical Mishaps

I know you know this. It would seem like everyone would know this.

But after years of marketing makeovers I have found again and again—a shocking amount of people DO NOT take the time to proofread their posts before sharing content to potentially hundreds or thousands of potential clients.

I have worked with wonderfully intelligent and hardworking people who moved to the USA and owned the American Dream harder than I personally ever have—these people who use English as their second language… I give you a pass. Keep doing your best, and if you have the resources, see if you can hire an intern or expert to help you make those tiny little tweaks that make the difference of “WOW!” and “Wow…………”

First impressions matter.

You want your clients to feel confident you are an expert in your industry, no?

We might be empathetic and compassionate creatures, but most of us will doubt your work if you show up looking sloppy.

I.E. I rock stained sweatpants and messy hair like the best of the them, but I’m not going to show up to a job interview unshowered with unbrushed teeth. You get the picture.

If you show me you don’t care once, or worse, consistently, I’m likely going to wonder if you operate your business with a similar “eh”attitude—putting something out there, but something lacking quality does more damage than putting nothing at all.

I have friends who I know are badasses; smart, intelligent, educated, and totally capable in their industries.

But when they post consistently with inconsistent capitalizing, two periods here, six spaces here, five misspellings, there and a general garbled blob of a very average caption… these people often are doing themselves a giant disservice by publicly displaying that they don’t care much for the details.

As they say: how you do one thing is how you do everything. (Or probably most things.)

So take the time to proofread your post once. Twice. Three times if you must—but make damn sure you aren’t making yourself look like an amateur when you aren’t.

It is so avoidable and to most, shows a sense of apathy or laziness which is probably the opposite of how you’d like your ideal clients to perceive you.

Follow through, and keep kicking butt.

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