How to Easily Attract your Ideal Audience
1) Be Yourself.
This is an obvious suggestion, but one in an era of competition and keeping up with what’s trending often gets lost in a rush to be just like everyone else.
(Yes, basic psychology, we understand that conformity has an immediate payoff: fitting in.)
As long as you don’t dive deep into extremism and shear nuttiness, there’s certainly room for you to be yourself and express yourself.
Most people concerned with projecting an “image” of themselves or putting themselves out there on social media platforms are already more likely to wonder what others think.
Wonder, reflect often on why you post what you post, and carry on, authentically free to be you, whoever that lovable, imperfect, awesome human that is.
You matter.
Plus, real (flawed) people can appreciate another human soul in a sea of Photoshopped faces and advertisements to buy stupid sh*t no one really needs.
2. Care Less.
Wait, what? Care, but to be a slave to “likes” is a way to portray a pretty shallow side of yourself perpetually.
In the fight against faceless algorhythms, it can be all to easy to conform to what is more popular… go with the grain, or stand out by not. And not caring.
What I mean? I get hundreds of likes on pictures of myself doing yoga poses. Awesome and appreciated.
But when I initially wanted to share thoughtful quotes and impactful books I’d read, they received drastically different amounts of “likes” initially—sometimes in the twenties and thirties.
I could certainly heed the advice of some and stick to only high-performing posts, but really… who REALLY wants to see someone’s account with ONLY selfies of people doing yoga poses?!
I say that as a yoga teacher and social media manager who knows that’s all the rage these days… but to do what everyone else is doing for the sake of “likes” is a small scale way of selling out, no?
In my experience, eventually, with persistence in posting whatever I damn pleased whether initially popular or not, but important to me, my quotes and book reviews don’t typically receive AS much engagement, but still have done quite well.
3. Set a Thief to Catch a Thief.
As the Zen teaching goes, same for someone enlightened. Or anyone on your “level”.
If you love to post about superficial and shallow topics, as the saying goes, “water seeks its own level.”
Undoubtedly you will find people attracted to surface-level posts.
Like the difference between authentically talented musicians and famous autotune stars who don’t even write the generic words they sing… people who have taste, depth, or standards will certainly recognize your authenticity right away.
