Become Obsolete to Your Clients—On Purpose?!

Nov 2

Wait, what?!

This is MY goal, and these are my courses that I hope serve this precise purpose.

Let’s put this whacky claim into perspective: After years of teaching for many boutique gyms, athletic clubs, acclaimed yoga studios, and corporations while maintaining a slew of social media and digital marketing clients, public speaking and training business owners and entrepreneurs how to do this for themselves…

I have realized more and more that there is an obvious limit to how much you can take on as an indiviual when dealing one-on-one with clients.

For years I managed at least TEN social media accounts daily—how’s that for being obsessivly tied to the techological grid, staring into an infintie abyss of digital screens…

There was an obvious limit to a) how much I could realisitcally take on. After all, I’d had full time positions just managing for ONE company’s accounts, nevertheless MANY businesses at once.

There was a lot to balance. (I’m a professional yoga teacher, after all. I’m up for the challenge.)

But mentally, I admit this was a frazzling way to live. I learned to time block, to better manage my time, to best organize, understand each individual business’ brand, objectives, and upcoming events… but as my own company, (Peace to the People—ayo! ;) ) started to grow more and more… I realized that the time and attention I was so freely pouring into others was needed to grow my OWN business.

I continually grew companies bigger and bigger than my own, pouring myself to others when I needed my same love and attention…

So… I slowly backed away from taking on new clients. Eventually, I let go of ALL my clients and took the initially scary ass leap to focus on my own initiatives and take all the presentations, trainings, and skills I’d use for individual companies… and turned them into evergreen products and courses so HUNDREDS to THOUSANDS of other people could utilize.

Amy Porterfield said this and confirmed so much. Being a people pleaser with a handful of clients is a drastically different lifestyle than your own boss with thousands of clients.

I don’t want clients or students to NEED me—desperate and incompetent to act on their own accord without my interference.

I want clients to WANT me and feel free to come and go as they please.

That is true love, trust, and transparency.

I won’t tell you I’m THE best, that I am the ONLY solution, and that you NEED my products.

Exaggerated promises and manipulation isn’t my style.

Being open, being what I am, and serving people who want what I have to offer is what I’m all about these days, and you’ll find me hard-pressed to go back to a lifestyle of people NEEDING me.

If you have the choice to set life up to live it like you love it… why do things you hate when you don’t have to?

If you have the ability to control many aspects of your life, do what you can to make your life as ideal as possible for yourself.

The pursuit of happiness, right?

Not the drudgery and giving up in spirit that a great deal of our population accepts as the norm.

Instead of doing the work for people, I want to teach as many people as possible to do the work themselves.

Writing this book and exposing my deepest secrets as a Social Media Manager + Digital Marketing Specialist will most likely make my role to many companies obsolete. Indeed, that is the point.

As an entrepreneur and go-getter myself who has been in this industry for nearly a decade, it is at last time to teach people to fish for themselves and in tandem, reach a significantly wider audience of hustlers hungry to better their businesses and creative visions.

This book is for the courageous of heart—those who willingly wear many hats and excel at their various conglomerations of excellence.

Maybe you don't have the budget for a savvy sales + marketing division, or perhaps can't afford the luxury of having a marketing specialist on your team.

Maybe you want to manage lucrative social media and digital marketing opportunities yourself—or maybe you have no time, patience, or interest in this particular aspect of your business, which, hey: I understand.

I can teach you how to execute these strategies for yourself, or how to build a relatively cheap (or even free) team of people to help you thrive in this crucial area of modern day business.

Why does the world need another book on this topic, and how is this manual different? Well, to be frank (and quote 2 Chainz): I'm different.

As a former head drummer, first chair percussionist, pianist, and winner of the Semper Fidelis Award for Musical Excellence, an Arts Scholars student who studied fine art photography, digital manipulation, color theory, 2D art, 3D art, 4D art, art history, poetry, creative nonfiction, editing, copywriting, literature, culture, narrative, sociology, etc. at The Ohio State University... the point?

I am admittedly eclectic, and thus approach the subject of Marketing + Social Media as a well-rounded and inherently interconnected human interested in beauty and spark.

I'm not a stuffy executive.

I'm a social media manager, photographer, digital marketing specialist, artist, writer, business owner, yoga instructor, meditation teacher, percussionist, pianist, and that pretty much sums it up.

I see the world from perhaps a more intuitive, colorful, and emotionally connected way than my analytical peers—as an expressive, I find passion and excitement in helping businesses establish who they are (their identity) and how they want to express that.

Thus? I likely share similar marketing principles as my peers, but with perhaps a bit more heart, enthusiasm, color, creativity, and humor.

Or so, that's the hope. Enjoy!

Godspeed!