Heart, Feel + Common Sense
As a musician, artist, and writer long before diving into the sometimes drier side of business, I’ve found that what I’m teaching clients is not THAT drastically different from other marketers.
The difference, like teaching yoga or meditation, is not particulary WHAT you are teaching, but HOW and WHY you are teaching.
(Take teaching yoga, for instance. Surya Namaskar A is Surya Namaskar A. You can modify the sequence, but at its heart: it is what it is what it is.)
Why go to a particular teacher? Likely, you like them and what they represent, how they make you feel, how they are in their delivery and interactions.
Eventually we run into pulling from the same exact poses to choose from. We can be infinitely creative in how we sequence the classes and the cues we use to instruct them, but really: we are all making very similar shapes.
To me, it is all about the “feel” of a teacher, and I find that the “edge” I bring is not being a stuffy corporate drone. (Excuse me to the corporate bosses with pizzazz, personality, and originality, but again and again I find many people’s marketing to be predictable, “blah”, and not particularly original.
It’s better than looking like a disorganized hot mess, but blending in with the crowd isn’t really doing your business that much justice, morphing in to look like everyone else.
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